Legal Marketing

“Coming Soon” Isn’t a Content Strategy

We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and a “coming soon” label. Of course, their intentions are always good, and while they plan to tackle this content down the road, this task is rarely accomplished in a timely fashion, if ever at all. If you find yourself tempted to launch your website with a coming soon label, consider the following...
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Legal Marketing

Pro-tip: Formatting Content on Your Firm’s Website

Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while others give a webmaster full management capabilities with the option to add or delete pages and even do more advanced tasks like manage upcoming events or an e-newsletter distribution list.
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