Month: June 2015

Tuesday, June 30, 2015

Everything, and we mean everything, should link back to your site

Recently one of our clients subscribed to a third party e-newsletter service for elder law attorneys. The service provides practice-area specific content for its clients and sends out branded e-newsletters to the firm’s contacts. There were a number of links within the body of the e-newsletter encouraging the recipient to read more. Generally, this isn’t…


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Thursday, June 25, 2015

The Plight of an “Eh” Website

Each year, members of the Zola Creative team attend a number of legal conferences around the country. Regardless of whether the event is for a local bar association or national professional organization, the members share similar concerns and hesitations when it comes to marketing. In meeting new attorneys, we always ask whether or not they…


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