When we ask attorneys how many calls they receive each month from visitors to their websites, the large majority are quick to reply that they’re not certain. This lack of information is in many ways understandable, albeit problematic if you really want to measure your site’s ROI. Of course, you can train your receptionist to ask each caller but that system can be susceptible to human error. Even when your receptionist is sure to ask the question of the individual on the other end of the line, callers often fail to answer this question accurately.
Call Tracking and Your Firm’s Website Read More
Month: May 2015
Marketing Lessons Relearned
As a digital marketing agency, it’s not often that we’re challenged with a marketing project that really pushes us outside our comfort zone. On a daily basis, we design great websites, implement killer SEO campaigns and make some mean logos, and while each project presents its own unique challenges, marketing basics and our unique experience allows us to bring real value, and peace of mind, to each one.
Marketing Lessons Relearned Read More