Wednesday, December 17, 2014
You don’t have to look far to find a company that offers Search Engine Marketing (SEM) services. In fact, you can find millions of sites touting these services by doing a simple Google search. To help consumers find knowledgeable experts and set a sort of standard for SEM consultants, Google manages a partner network which is comprised of approximately 5,000 companies around the globe. At Zola Creative, we’re proud to be a certified “Google Partner”, offering attorneys across the country top-notch SEM services.
Becoming a Google Partner is no easy feat which is why so few companies can actually claim this certification. To join this elite network, at least one employee of the company must demonstrate a proficiency in AdWords by passing a number of comprehensive exams which not only look at the fundamentals of an AdWords campaign but also at the individual’s ability to manage multiple accounts for clients. Once an employee meets these qualifications, the company must make a significant monthly investment in various campaigns for clients.
Google Partner certification is a clear indication that a company, and its professionals, are experts in search engine marketing. In selecting a Google Partner, you can be sure that your pay-per-click (PPC) marketing is in good hands with a firm that is able to optimize you campaign for the appropriate keywords at an appropriate cost. If you’re looking to increase the number of web leads you receive each month, give us a call at 877-269-0076; we have run successful SEM campaigns for law firms across the country.