Legal Marketing & Web Design Blog

Friday, September 12, 2014

Search Engine Marketing Webinar

If you’re like most attorneys, you’ve probably been approached by an SEO consultant about  search engine marketing (SEM) or pay per click (PPC) campaigns which they claim can help to generate high-quality leads for your firm in a matter of days. While the promise of new business can be alluring, these campaigns can be incredibly costly and, if not executed correctly, they can decimate your marketing budget and generate underwhelming results. In a few weeks, we will be hosting a webinar on search engine marketing and whether it is worth the investment for your law practice.

During the presentation, we’ll explore:

  • The key components of a successful campaign
  • Budget and CPC
  • Setting reasonable goals
  • Conversions and measuring effectiveness
  • Going at it alone or hiring professional assistance

This event is free for all legal professionals. Register online.