Legal Marketing & Web Design Blog

Thursday, July 10, 2014

Why Your Click Here Links Are Cringeworthy

This year, the World Wide Web turns 25 years old! In the quarter of a century since its launch, it has become a staple in households and businesses across the country, and web users are more sophisticated than ever. Despite these advances, far too many website administrators continue to employ “click here” as the anchor text for their links. If you’re one of the many attorneys who do this, it’s time to reconsider your linking strategy. Here’s why:  visitors to your website understand that hyperlinked text (indicated by blue underlined text and cursor that changes to a hand when hovered over) is to be clicked on; don’t insult their intelligence by stating the obvious.

Consider the following:

In his most recent work, Michael Smith explores the complex structure of the Isochedra Virus.

vs.

In his most recent work, Michael Smith explores the complex structure of the Isochedra Virus. Click here to read this publication.

Would you know to click on the link in the first sentence? So do your visitors.