We often hear from attorneys who have a significant number of visitors to their websites but fail to get a steady number of contact inquiries through the site each month. If you’re one of these attorneys, you may painstakingly analyze your Analytics data, carefully re-read each page to ensure there are no offensive typos and even contemplate whether your attorney profile photo is scaring them away. One component that is often overlooked by law firms during this review is the contact forms throughout the website.
Are Your Contact Forms Keeping Visitors from Contacting You? Read More
Month: July 2014
Why Your Click Here Links Are Cringeworthy
This year, the World Wide Web turns 25 years old! In the quarter of a century since its launch, it has become a staple in households and businesses across the country, and web users are more sophisticated than ever. Despite these advances, far too many website administrators continue to employ “click here” as the anchor text for their links. If you’re one of the many attorneys who do this, it’s time to reconsider your linking strategy. Here’s why: visitors to your website understand that hyperlinked text (indicated by blue underlined text and cursor that changes to a hand when hovered over) is to be clicked on; don’t insult their intelligence by stating the obvious.
Why Your Click Here Links Are Cringeworthy Read More