Over the past decade, there have been thousands of articles written on what makes an effective attorney website. These articles stress the importance of a professional design, well-written attorney profiles and high quality pages detailing your areas of practice; what they often fail to highlight, however, are the minor details which can make a world of difference to prospective clients.
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Month: June 2014
Hosting a Seminar?
Firms often host free seminars as a way to share their expertise with the community and connect with prospective clients. While attorneys spend a great deal of time fining tuning their talking points and Power Point presentations, they very often overlook the steps needed following the event – the almighty follow-up. If you’re hosting an event, consider the following connection tools which will help to create a relationship on the day of the seminar and long after it’s over.
Hosting a Seminar? Read More
What Are Your Website Visitors Really Looking For?
With major advances in technology, marketers have more resources and data at their fingertips than ever before. Google Analytics is one of the great tools allowing webmasters to better understand visitor behavior and improve their websites to increase traffic and shift behavior patterns.
What Are Your Website Visitors Really Looking For? Read More