When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI. Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers. PPC ads are...
Different Types of Google Ads: A Primer Read More
SEO
Social Media Posts and Your Firm’s GBP
Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t...
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Website Design
Formatting Techniques for Long-Form Content
Formatting Techniques for Long-Form Content Read More
Legal Marketing
The Thing Google Still Doesn’t Get About Law Firms
The Thing Google Still Doesn’t Get About Law Firms Read More
Call Tracking for Law Firms
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website's return on investment.
Call Tracking for Law Firms Read More
Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Content Distribution—Think Bigger
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Content Distribution—Think Bigger Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
Who’s Actually Reading Your Blog? Read More
What Makes a Good Social Post?
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
What Makes a Good Social Post? Read More
Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
Domain Age as a Ranking Factor Read More