Month: January 2014

Friday, January 31, 2014

Providing a Great Discount to Utah State Bar Members

Zola Creative is thrilled to be a new Member Discount Provider of the Utah State Bar Association, extending a great discount to 10,000 attorneys and judges throughout the state. Members will now save 25% off of the website setup fee, empowering more law firms to build a powerful online presence to help get them recognized, […]

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Tuesday, January 28, 2014

Does your website feature online scheduling?

If you’re like most attorneys, you have a receptionist answering calls and support staff scheduling appointments for your office during business hours. But what happens after-hours, or over the course of a weekend, when a visitor is perusing your site and wants to schedule an appointment? Over the past few years, the web has seen […]

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Friday, January 24, 2014

LinkedIn for Lawyers

Last week, we hosted a webinar on “Harnessing the Power of LinkedIn”, exploring the ways in which attorneys can use this social network to effectively connect and engage with colleagues. We were fortunate to have Allison Shields, president of Legal Ease Consulting and one of the authors of LinkedIn in One Hour for Lawyers, Second […]

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Thursday, January 16, 2014

URL Advertising: Are you doing enough?

If you’ve created a professional website with high-quality content, you want to take every opportunity to showcase it to the world. Unfortunately, far too many attorneys miss valuable opportunities to promote their websites to contacts in everyday communications. Consider the following places to include your URL: Your Email Signature. You exchange thousands of emails with […]

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Tuesday, January 14, 2014

Creating a Logo for Your Law Firm

A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication […]

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Monday, January 13, 2014

5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts

Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do: Create a […]

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Friday, January 10, 2014

Hope to See You at Heckerling!

Next week, Zola Creative is hitting the road to attend the 48th Annual Heckerling Institute on Estate Planning in Orlando, FL. This industry-leading event, hosted by the University of Miami School of Law, draws estate planning attorneys, wealth advisors and accountants from across the country. Working with over two hundred estate planning firms over the […]

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Thursday, January 9, 2014

Virtual Networking Groups: Effectively Connecting & Engaging Online

Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your […]

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Wednesday, January 8, 2014

Mapping Out a Successful Content Strategy for 2014

In the words of Winston Churchill, “he who fails to plan is planning to fail”. This is most definitely the case when it comes to online marketing and the implementation of a dynamic content strategy. We see it all the time: a law firm launches a new website and is diligent about adding new content […]

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Tuesday, January 7, 2014

Developing an Effective Top of Mind Marketing Campaign in 2014

Most successful attorneys get a great deal of their business through referrals from past clients, colleagues and personal connections. For the most part, these professionals have made a great impression and have become synonymous with effectively resolving a certain kind of legal issue so when a former client hears of a friend who is going […]

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