Legal Marketing

Creating a Logo for Your Law Firm

A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication to their clients. If your firm is working to develop a logo in the year ahead, consider the following pointers...
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Analytics

5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts

Ask most marketing experts what you need to do to build a powerful online presence for your firm, and you’re likely to get a long list of expensive, time-consuming to-dos. In this post, we narrow down the focus a bit, taking a closer look at five strategies you can’t afford not to do...
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Technology

Virtual Networking Groups: Effectively Connecting & Engaging Online

Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your field even when your busy schedule doesn’t permit many events out of the office.
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