Tuesday, November 12, 2013
Search engine optimization is complex. It requires some technical knowledge, a basic understanding of web development and whole lot of common sense. To make matters worse, it is constantly evolving so as soon as you think you’ve mastered it, something else changes. At Zola Creative, we have a devoted SEO team because we realize that most of the attorneys we work with just don’t have the time to become SEO experts. But there are some that want to learn more about the subject matter so we’ve compiled a list of helpful resources for those lawyers who want to be informed about SEO practices.
From the Horse’s Mouth
When trying to learn the secret of the major search engines, who better to share some key wisdom than the largest search engine in the world-Google! The tech giant offers a great search engine optimization starter guide. For those who prefer visual learning, check out their YouTube Channel which features short clips with tips from some of Google’s Executives.
SEO Simplified Webinar
Several months ago, we hosted a free webinar on understanding the nuts and bolts of search engine optimization. To date, this remains one of our most popular events, and it serves as a great introduction for lawyers just venturing into the world of SEO. We encourage you to check it out if you are hoping to gain a better understanding of the basics. We’ve posted it to our YouTube channel so you can watch it at your leisure and share it with other attorneys in your practice.
The Moz Blog
Hosted by a leading SEO consulting and technology firm, this blog has become one of the most popular depositories for SEO information from industry leaders. Many posts are technical but usually easy to read. Check it out a few times a week for expert insight, and you’ll undoubtedly learn a few new tricks to help strengthen your online marketing strategies.
The ACM Blog
We don’t just give you SEO information, we bring you tailored optimization tips that work in the legal industry. Over the past five years, we’ve developed a comprehensive blog which tackles a wide array of questions that we encounter from clients on a daily basis. Things like…Should I use “lawyer” or “attorney” when I’m optimizing my site? What is a meta description and how does it impact my SEO? What the heck do these stats in Google Analytics mean? Subscribe to receive email updates so you can this industry-specific information as soon as it’s released.
Of course, the most valuable SEO resource that we can provide to attorneys is our dedicated team of experts who spend their days researching industry trends and bring years of experience optimizing legal sites to the table. If you have SEO questions, we invite you to drop us a line or give us a call to explore ways in which we can increase your site’s