Month: October 2013

Tuesday, October 29, 2013

Increase Local Visibility with a Google+ Page

If you’ve done a local search in the past few months, you’ve likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your […]


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Tuesday, October 22, 2013

Automatic Sitemap Submissions

Most websites have a sitemap. Simply described, a sitemap is a list of all pages on a website. Although a sitemap is not necessary for a site which is well-organized with a straightforward structure, most webmasters will create one and submit it to the major search engines at the time of the site’s launch. This […]


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Tuesday, October 15, 2013

Sharing New Website Content on LinkedIn

LinkedIn can be a great way to connect with contacts. It can also be an excellent medium to share valuable content and ideas with your professional network. Very often, attorneys add their website and/or blog URL to their profiles and think this is sufficient. Unfortunately, that’s not the case. To effectively syndicate your copy, you’re […]


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Friday, October 11, 2013

Is your website following all of the rules? Our Ethics Elephant can help

As legal marketing specialists, we understand that you can’t develop an effective attorney website without a keen understanding of the ethical responsibilities required of legal professionals when it comes to advertising. It is this unique insight which has led us to become one of the leading online marketing firms for attorneys over the past few […]


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Wednesday, October 9, 2013

Increase Local Visibility with a Google+ Page

If you’ve done a local search in the past few months, you’ve likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your […]


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Tuesday, October 8, 2013

How Benefit-Focused Is Your Website?

In developing and enhancing your law practice’s website, it’s always important to keep your ideal visitor in mind. Depending on your marketing goals, that visitor may be a prospective client, current client or referral source. As you develop your site, make a list of your visitors concerns, needs and questions. Then compile a list of […]


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Tuesday, October 1, 2013

Off to Illinois

This week, members of the Zola Creative team will be headed to the Illinois State Bar Association’s Solo and Small Firm Conference held in Itasca, IL. The three day event features a handful of programs to educate attendees on practical information and provide expert technical training that they can put to work immediately. At Zola […]


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