We often hear from attorneys who have hundreds of new visitors to their websites each month but only receive a handful of leads despite these strong traffic patterns. There may be many explanations for low conversion rates but a poorly executed call to action is almost always one of the culprits. Last week, we held a webinar for attorneys exploring the development and implementation of an effective call to action.
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Month: August 2013
Sending Callers to Your Website
If you’ve called an airline or your phone carrier recently, you’ve likely encountered an automated greeting explaining that you may be able to receive faster assistance and answers to your most common questions by visiting them on the web. In the world of law, things work a bit differently. Your clients can’t buy tickets online or report an outage in the area, and for most attorneys, the end goal is to get clients off of your website and calling your office, not the other way around. But what happens in the hours when you, or your well-trained receptionist, aren’t able to field the calls?
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