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Technology

On-site vs. Off-site Optimization

SEO, meta tags, SEM, cloaking, bots, latent semantic indexing, white hat, black hat, algorithms, PPC, keyword cannibalization…search engine optimization can be overwhelming and downright confusing to law firms trying to build a powerful online presence and increase site visibility. While you don’t need to master all of the optimization lingo to develop and maintain an effective website, it is important that you understand the basics of SEO to ensure you don’t fall victim to the many SEO scams pitched to law firms each and every day.
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