Legal Marketing & Web Design Blog

Tuesday, September 4, 2012

Web Presence 101 – Websites and Blogs: The Basics

Join Zola Creative’s CEO Fred Cohen for Web Presence 101 – Websites and Blogs: The Basics, an informative webinar hosted by LegalTypist.

Wednesday, September 5, 2012 from 12:30 PM to 2:00 PM

Learn how to establish an online presence that will increase exposure, enhance credibility and, in time, supercharge referrals.

In this practical presentation you will gain an overview of effective strategies for building and maintaining your web presence, including:

  • How to establish a brand that powerfully resonates with prospects, clients and colleagues
  • Search engine basics: how does it all work and how can you increase your firm’s online exposure
  • Turning your website into a potent resource
  • How to use legal content to convey credibility
  • Overview of blogging, its benefits and best practices
  • Criteria for selecting a website provider

By attending this webinar, you will attain a comprehensive understanding of all the critical elements of creating an effective on line presence, as well as common pitfalls to avoid.

Register online.