Month: June 2012

Thursday, June 28, 2012

62 Day Website Challenge

Recently as I was skimming through our Twitter feed, I came across a blog post from a marketing consultant that we follow. She wrote about a blog challenge which she had undertaken, vowing to post a new entry every day for 90 days straight. And while it seems like a tremendous undertaking (she is currently […]

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Thursday, June 21, 2012

Is Twitter a Good Marketing Tool for Your Law Firm?

About a year and a half ago, we created a Twitter account for Zola Creative. Like most businesses starting up on the social media network, we hoped that the account would bring us new business, allowing us to engage with attorneys who might be in need of a new website. We created a branded Twitter […]

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Friday, June 15, 2012

Links, Links Everywhere!

Most of the firms that we work with have no shortage of links on their websites. These links take users to websites for colleagues, organizations that the attorneys belong to, online resource guides and news articles. And while strategic links to well aligned websites can make your law firm’s site a great tool for visitors, […]

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Thursday, June 7, 2012

You firm may be different but is your marketing message?

Of the 500 attorney websites we’ve developed over the past 5 years, the overwhelming majority have been for solo practitioners or firms with 5 or fewer lawyers. Not to tip our own caps, but we have become the experts in small firm marketing. When we ask most of these firms what the main message is […]

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Friday, June 1, 2012

Use Your Firm’s Website to Track Employee Hours

Guest post by: Peggy Emch Once you’ve got your new website up and running, there is a lot it can offer beyond just serving as a marketing tool to engage prospective clients. Your clients will find your website useful for resources like document storage, article libraries, interactive calculators, and FAQs. You can also make your […]

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