Month: May 2012

Wednesday, May 23, 2012

Advertising Your Firm’s Upcoming Events

Many law firms host educational events for clients, colleagues and prospective clients throughout the year. These seminars can be a great way to demonstrate your expertise and drum up business, but they do require a bit of “advertising” on your end to ensure you have a significant number of registrants. To get the word out […]

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Tuesday, May 15, 2012

Zola Creative Attends the New Jersey State Bar Association’s Solo & Small Firm Conference

This week, members of the Zola Creative team will be heading to Atlantic City to attend the New Jersey State Bar Association’s Annual Solo & Small Firm Conference. The day-long event hosts attorneys from around the state and provides them with practical advice and tips on building a successful practice. Our team will be on […]

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Tuesday, May 8, 2012

Don’t Be a Victim of the Success of Your Website

You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a […]

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Friday, May 4, 2012

Creating a Landing Page for Your Law Firm’s Online Marketing Strategy

There are countless legal marketing scams out there. Companies regularly target law firms trying to sell them costly domain name renewals (when already set to renew with existing host), expensive yet ineffective directory listings, a mobile version of the firm’s website or engage them in a link scheme. We hear all about these rip-offs from […]

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