Friday, February 3, 2012
With the rapid evolution of technology, it can be difficult for attorneys to keep up to date on all of the advancements that can be useful in their practices. To help their nearly 27,000 members better understand current trends in legal technology, NYCLA held their first Tech Trends Meet-Up last night. Zola Creative’s CEO Fred Cohen was one of five presenters at the event, speaking to attendees about the key elements of an effective attorney website. He spoke on the importance of captivating design, quality content, search engine optimization and provided some insight into the best way to evaluate and select a website developer.
We were happy to sponsor the event and get to share some of our expertise with the enthusiastic attendees. If you work with an organization that could benefit from a presentation on attorney websites, please contact our offices. We’re happy to speak on a wide array of online marketing topics from website basics and search engine optimization to integrated site tools which can engage visitors.