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Technology

How to Choose the Right E-Newsletter Provider for Your Firm

With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the cost of postage sky-high, it seems that electronic newsletters are a no-brainer, but finding a good provider for your firm can be difficult.
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Legal Marketing

Developing a Tagline for Your Law Firm’s Marketing Efforts

During our initial design consultation, we often ask our new clients if they have a tagline, or quite simply a motto, that they have used to describe their firms in past marketing pieces. Many times, they respond with the following: “I’d love to develop a tagline but I don’t know where to start.” Developing a tagline can undoubtedly be difficult. After all, how do you summarize what your firm is all about in a few words?
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