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Analytics

Understanding Google Analytics Part III – Unique Visitors

The purpose of a website is to serve as a resource for its visitors. If you maintain a site for your law firm, it is essential that you track visitor activity for new and returning users to evaluate your site’s effectiveness. Google Analytics is a great resource because it compiles detailed visitor information in a manner that is easy to understand. These details include an overview of the number of visits, absolute unique visitors, and pageviews. With so much information at your fingertips, it can be difficult to digest the statistics and understand their significance.
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