Month: May 2011

Thursday, May 26, 2011

Understanding Google Analytics Part II – Bounce Rates

Last week, we examined the various ways through which a website visitor arrives at your site with our look at Referral Sources. Today, we’re going to focus on a factor which helps to measure traffic quality–the bounce rate. Simply defined, the bounce rate measures the number of single page visits that your site receives. If […]

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Tuesday, May 17, 2011

2011 NAELA Conference

This week members of the Zola Creative team will be traveling to Las Vegas for the Elder & Special Needs Law Annual National Conference hosted by NAELA. We encourage you to stop by and learn more about our amazing website design packages, our state of the art document storage system—LegalVault, or just to say hello. […]

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Monday, May 16, 2011

Understanding Google Analytics Part I: Traffic Sources

Google Analytics is an excellent (and free) program which offers great insight into traffic statistics for your law firm’s website. The site tracks all traffic to your site, storing a wide array of information on referral sources, visitor information and content. With so much being offered, the Analytics control panel can be a bit overwhelming […]

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Thursday, May 5, 2011

Together or separate, that is the question

Is it better to have your attorney blog integrated into your law firm’s website or kept separately? With the rise in popularity of attorney blogging, we are frequently asked this question. In order to determine whether or not your blog should be included as part of your law firm’s website, you must first identify your […]

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