Wednesday, December 1, 2010
Many folks fear the cost of attorneys. They’ve heard horror stories of friends being billed $150.00 for the firm to photocopy a four page brief or others who have paid thousands for an attorney who was neither accessible nor successful. These stereotypes and general apprehension by prospective clients must be considered with respect to your firm’s website. Many web visitors may be interested in working with your firm but may be hesitant to reach out to you for fear that they will get socked with a large bill for a short consultation (and then ultimately decide not to retain your firm).
Offering free consultations to new clients, and prominently displaying this offering on your website, is one way to get hesitant prospects off of your site and into your office. Displaying this information does not make your firm look less credible nor does it entice tire kickers to call you. Instead, think of it as a way to make your firm look accessible, friendly and open to taking on new cases. Without fear that they will get charged, clients will be more inclined to pick up the phone and ask questions which is a great start to any long-term relationship.
If your site is getting lots of traffic but not a ton of online leads, it’s time to consider adding information of your firm’s free consultation.