Legal Marketing & Web Design Blog

Monday, April 5, 2010

Promoting Your Law Firm’s Website Offline

When developing your firm’s online marketing strategy, it is important that you take steps to promote your website and online materials offline. You should make certain that your website’s URL is listed on your business cards, firm’s letterhead and all firm advertising.

Since much communication is now done via email, it is imperative that all staff members in your office have your firm’s URL (ex: www.mylawfirmswebsite.com) in their respective email signatures. This ensures that this information reaches clients, fellow advisors and potential clients whenever they receive a message from your office. If you want to direct users to a specific page(s) within your site such as your blog or seminars page, your signature may contain direct links which take users to the page that interests them most.

For additional information or assistance with the preparation of email signatures, please contact us.