Monday, March 29, 2010
In business, it is often said that what others say matters most. When building your law firm’s website, it is a good idea to consider including client testimonials which are a form of intermediated word-of mouth marketing.
Strong client testimonials have the ability to set your law firm apart from your competitors and can serve as objective evidence that claims of expertise or experience you make throughout your website are credible. When utilized correctly, testimonials can be very effective. In fact, research shows that adding testimonials to your marketing copy can improve response by around 30%.
When considering what kinds of testimonials will be effective marketing tools, you should make certain that they describe in detail the real benefits that your clients reaped from working with your firm. These testimonials can be incredibly convincing especially when delivered by former skeptics. For instance, if you have a client who previously had an awful experience working with another firm but was delighted with your firm’s services, their description might resonate with others who are undecided about retaining your firm.
Many state ethics rules regulate publication of client testimonials regarding the outcome of cases or rewards obtained; however, client testimonials can also discuss the process of working with your firm, emphasizing your accessibility, accommodating staff or unique client service.
Zola Creative’s Site Manager allows your law firm to easily create a page devoted to client testimonials. Adding a new testimonial to your website only takes a few minutes so you can constantly keep the page fresh as new testimonials come in.
If you would like to learn more about adding testimonials to your law firm’s website, contact us today.