Tuesday, January 12, 2010
When researching the many strategies used in search engine optimization, the term “PageRank” is sure to come up. Quite simply explained, “PageRank” generally measures how many, if any, websites provide a hyperlink back to your website. In essence, search engines interpret these link-backs to your website as an endorsement of your website’s credibility and relevancy. All other things being equal, a website that has “link-backs” from many other highly ranked, relevant sites will rank better than a page with no “link-backs.”
If you want to increase traffic to your website, you should understand how Google and other search engines use this technique so you can attain higher positions on search engine result pages (SERPs) for important searches including your practice areas and location.
When determining how and where to get these links back to your site, it is important to understand that search engines measure not only the quantity of outside links but equally important the quality and relevancy of the sites that link back to you. Some companies engage in “link schemes”, posting a link to your site for payment or in exchange for placement on your website. We advise all website owners to steer clear of such proposals as these tactics can actually adversely affect your rankings with search engines.
When considering your site’s PageRank, follow the tips below:
And one final note, “PageRank” was first developed by Google and named in honor of co-founder Larry Page- it does not refer to a web “page”. Since then, other search engines have adopted similar methodologies as part of their algorithms.