Legal Marketing & Web Design Blog

Monday, August 10, 2009

The Ins and Outs of Blogging

Over the past few years, legal weblogs, also referred to as blogs, have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice and assist with search engine optimization. Below we have provided you with some tips on the ins and outs of maintaining a successful blog.

Blog Topics
First and foremost, your blog entries and the topics they cover should be interesting. You may wish to use local or national news stories to highlight the need for your services. For example, if you are an estate planning attorney, you might post a blog entry about a celebrity death and the aftermath as it relates to their estate plan. If you are an elder law attorney, you may wish to track a proposed law concerning Medicare as it makes its way through the House and Senate detailing the implications for your clients.

It is important to note that blog entries are not intended to be scholarly pieces. Instead, they allow you to reflect on a certain issue and express your professional opinion on the matter. As you write these entries, let your own voice be heard. Your site should serve as a place where potential clients can get a good feel of who you are and what you have to offer; your blog can help convey both your expertise and personality.

To encourage people to read these posts, you should keep them short. At times it is okay to write a lengthier piece, when the subject matter requires a more thorough discussion, but this should not be the norm with all blog entries.

How Often
The success of your blog lies not only in the quality of your blog entries but also in how frequently you post new content to the page. With your law blog, be regular. You should try to write at least once or twice a week. Finding time to write can be difficult so it might be a wise decision to schedule in one or two spots throughout the week to sit down and tackle new blog entries.

As professionals, you stay up-to-date on developments within your field. Use the Zola Creative Blogging System to share this knowledge with others and make more contacts with individuals interested in your work. Visitors can subscribe via email to automatically be notified of new blog entries. More sophisticated subscribers can use the RSS feature.