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Attorney Website Design

Tuesday, June 6, 2017

How Do I Encourage Website Visitors to Complete Forms?


Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. Below, we’ve included some expert tips on maximizing the number of online submissions you receive each month:

Highlight the benefits – If the form is to request a free e-book written by one of the attorneys at your practice, don’t just include the title of the book with the form. Instead, draft a description that is benefit focused.


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Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means, you want to keep your legal website as up to date as possible. Did you know that websites have a shelf life of about three years before they begin to lose their effectiveness as a result of new trends and updates that are not being utilized? Not only is an updated website generally more useful to visitors, but an updated website is also good for search engine optimization. Google values updated websites because they know they are generally more helpful than stale websites that have failed to continually make improvements and changes.
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Monday, October 31, 2016

Attorney Biographies: Presenting Your Best Self

Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately they want to know about how you, and any other members of your firm that they might come into contact with, are qualified to represent them.  


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Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form of distinctive practice area summaries, timely blog posts and compelling videos. In short, by establishing your firm and its attorneys as thought leaders, you can maximize the impact of your content.

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Monday, September 12, 2016

Zola Creative Wins Two 'Legal Standard of Excellence' Awards

We are very excited to announce our Zola team has received two Legal Standard of Excellence awards by the 2016 WebAwards. These awards were based on our website development for New York law firms, Rossillo & Licata LLP, a litigation, real estate, and business law firm, as well as the Law Office of Adam G. Singer, PLLC, a consumer and commercial litigation firm.


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Friday, August 12, 2016

Creating Visual Harmony on Your Website through the Golden Ratio

What’s the Golden Ratio?

The Golden Ratio is a mathematical formula studied by the Ancient Greeks and implemented throughout many disciplines, from architecture to art, for thousands of years. The ratio is approximately 1:1.61, illustrated by a rectangle split into a square and a smaller rectangle. The smaller rectangle can further divide into irregular-sized pieces. Through this method, design and art quickly appeals to the eye.


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Friday, July 22, 2016

Web Developer Pro-Tip: What images can I use on my firm website?

Although you may be able to find a good photo in a Google search, chances are you can’t use the image on your law firm’s website without purchasing the license or, at the least, without having written permission from the photographer. Far too often, we hear from attorneys who have received a large bill from an image provider because they did not have the proper license to use the photo. While purchasing the original image may have only cost the firm seventy five dollars, the bill for damages and licenses can wind up costing the practice thousands of dollars.


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Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage


Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your firm, regardless of the platform.

But is social media really advertising?

There is an ongoing debate regarding whether social media falls within the definition of “advertising” under the ethics rules.  While most people think of social media as a free for all where rules are nonexistent, according to the ABA and many state bars, law firm websites are categorized as advertisements.
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Monday, June 6, 2016

Where Does Content Fit Into Your Marketing Strategy?

What’s the difference between writing for lawyers and writing for other professionals?

Writing for attorneys requires learning about their practice areas, gleaning information from a variety of sources, including state and Federal statutes, and conveying complex information in a manner that is easily understandable. Given the nature of our service, it is essential to create content that is designed to maximize visibility while finding a tone that suits our clients' needs. My other writing endeavors have been more freestyle and targeted for specific audiences. 


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Monday, May 23, 2016

The Importance of a Mobile Website

Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high amount of importance on mobile sites, including their speed and functionality. 


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