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Legal Marketing & Web Design Blog

Tuesday, March 31, 2015

The Key Elements of Animation


If you take a trip around the web, and visit the websites of companies, organizations and even government entities, you’ll find that many contain animation. Simply defined, animation is a simulation of movement created by a series of rotating photos or frames. For many years, web animation was largely synonymous with Flash (it was created using Adobe’s Flash Animation software). However, HTML5 animation is now the prevailing technology allowing animation to be experienced across all devices.

Animation can be a great way to showcase the different strengths of your law firm, highlight multiple practice areas, showcase big settlements that you’ve attained for clients or can be subtly integrated to add a more professional feel to the design.


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Thursday, February 26, 2015

Under Construction Pages on Your Firm's Site


In your time on the web, you’ve undoubtedly stumbled across an “under construction” page. All too often, these place holders include a generic message to visitors to “check back soon” along with a photo of a construction cone or a stick figure in a hard hat. While some of these graphics may be cute, these templates don’t help the visitor learn a thing about your practice.

If you’re in the process of developing a new site for your firm, you might be tempted to save time and money, and simply put up one of these placeholder pages (often provided by your domain registrar at little to no cost).  It’s important to remember, however, that every interaction matters and a generic under construction page makes for a forgettable first impression.


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Friday, June 20, 2014

Success Is in the Details

Over the past decade, there have been thousands of articles written on what makes an effective attorney website. These articles stress the importance of a professional design, well-written attorney profiles and high quality pages detailing your areas of practice; what they often fail to highlight, however, are the minor details which can make a world of difference to prospective clients. If you’re developing a new site or looking to improve your current one, consider the following:

Office Accessibility

If you’re in a big city, things like parking and proximity to public transportation can be a deal breaker for some prospective clients; be sure to include these details. You may also want to highlight whether your office is fully wheelchair accessible and include photos of your space.

Payment Options

Legal services are expensive and website visitors want to know what to expect. While you may not be comfortable sharing your fees on the web, you might consider explaining how you charge clients (flat fee vs hourly) and when they can expect a cost estimate. If you accept credit cards, are a member of a group insurance plan or offer payment plans, be sure to include this on your site.


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Thursday, June 5, 2014

What Are Your Website Visitors Really Looking For?


With major advances in technology, marketers have more resources and data at their fingertips than ever before. Google Analytics is one of the great tools allowing webmasters to better understand visitor behavior and improve their websites to increase traffic and shift behavior patterns.

As we develop websites for attorneys, we are often asked what exactly visitors are looking for when coming to a legal site. While this differs greatly by practice area and even by geographic location, Analytics data has allowed us to identify a number of pages which almost always top the most visited list. If you are looking to strengthen your practice’s web presence, take time to carefully develop graphics and messaging for the following heavily visited pages on your site:

Home Page

A website’s home page carries a lot of weight with both search engines and visitors.


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