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Legal Marketing & Web Design Blog

Friday, July 22, 2016

Web Developer Pro-Tip: What images can I use on my firm website?

Although you may be able to find a good photo in a Google search, chances are you can’t use the image on your law firm’s website without purchasing the license or, at the least, without having written permission from the photographer. Far too often, we hear from attorneys who have received a large bill from an image provider because they did not have the proper license to use the photo. While purchasing the original image may have only cost the firm seventy five dollars, the bill for damages and licenses can wind up costing the practice thousands of dollars.


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Friday, July 15, 2016

Legal Ethics and Social Media: Some Concerns to Explore Before You Engage


Every business savvy attorney knows that social media can be a powerful tool for attorneys and law firms. However, social media can also raise advertising and solicitation ethical concerns. So before you post any content on social media channels, you need to know about the ethical pitfalls you may encounter when publishing information about your firm, regardless of the platform.

But is social media really advertising?

There is an ongoing debate regarding whether social media falls within the definition of “advertising” under the ethics rules.  While most people think of social media as a free for all where rules are nonexistent, according to the ABA and many state bars, law firm websites are categorized as advertisements.
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Monday, June 6, 2016

Where Does Content Fit Into Your Marketing Strategy?

What’s the difference between writing for lawyers and writing for other professionals?

Writing for attorneys requires learning about their practice areas, gleaning information from a variety of sources, including state and Federal statutes, and conveying complex information in a manner that is easily understandable. Given the nature of our service, it is essential to create content that is designed to maximize visibility while finding a tone that suits our clients' needs. My other writing endeavors have been more freestyle and targeted for specific audiences. 


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Monday, May 23, 2016

The Importance of a Mobile Website

Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high amount of importance on mobile sites, including their speed and functionality. 


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Monday, May 9, 2016

3 Keys to Better Understanding the Value of Your Search Marketing Campaign

With the sky-high cost of clicks for legal search terms, launching and maintaining a paid search campaign can be intimidating. One of the most common questions I am asked is how attorneys can better measure the return on investment (ROI) of their campaigns. While goals may vary, lead generation most often tops the list. Given that focus, here are three important steps to help you better gauge the ROI of your paid search campaign.


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Thursday, April 7, 2016

Disclaimers on Your Firm’s Website

In developing websites for attorneys, we’re often asked what kinds of disclaimers should be included on a legal website. The answer to this question largely depends on the jurisdiction(s) of the firm and the local Rules of Professional Conduct. We recommend that all firms carefully comb through this information and all ethics opinions when developing a website to ensure compliance.  Some states require a label on all site pages indicating that the site is a form of “Attorney Advertising.” Others are less restrictive, mandating that disclaimers may only be needed on certain pages where the information presented may confuse visitors.


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Friday, September 4, 2015

What Colors Represent Your Firm?


What is your favorite color? It’s a seemingly straightforward question that we’ve all been asked. Most people are quick to answer with a simple blue, green or red. When we pose this question to our clients during the design consultation, we often encounter a similar response from clients who haven’t really given it much thought and instead go with the norm. They explain that they want their site colors to be blue and gray or white and blue; they’ve taken their cues from competitors and assume that these colors must be optimal for performance. The truth is that most of the neutral color schemes have been overused and they fail to serve their purpose.


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Thursday, July 23, 2015

“Coming Soon” Isn’t a Content Strategy


We often hear from attorneys who just want to “get something up” and rush to complete their, often overdue, website projects. In most of these cases, the firms in question don’t have much time to devote to the project and the end result is a website with a slew of pages with no content and a “coming soon” label. Of course, their intentions are always good, and while they plan to tackle this content down the road, this task is rarely accomplished in a timely fashion, if ever at all. If you find yourself tempted to launch your website with a coming soon label, consider the following:

Hire help

Many legal marketing companies provide authoring solutions for their clients. In fact, at Zola Creative, we offer both custom content and a comprehensive library of stock content for all clients.


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Thursday, June 25, 2015

The Plight of an “Eh” Website


Each year, members of the Zola Creative team attend a number of legal conferences around the country. Regardless of whether the event is for a local bar association or national professional organization, the members share similar concerns and hesitations when it comes to marketing. In meeting new attorneys, we always ask whether or not they have websites. Since we started, the number of attorneys who say “yes” has certainly increased but the indifference or dissatisfaction when it comes to those existing websites seems to have remained rather consistent. The fact is that a majority of the attorneys we meet say they have a website but “it could be better” or that it is downright lousy.


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Friday, May 8, 2015

Time to Say Cheese!


As we develop websites during the winter months, we often hear from clients who want to take photos of their staff and office buildings but, with the backdrop of bare trees and harsh weather, decide to wait for more favorable conditions. With warmer spring days here, it is the perfect time to schedule a shoot for your office with a local photographer. Here are a few things to consider:

Don’t be afraid to be original

The majority of legal websites include photos of attorneys at their desks or in front of a bookcase. While these backgrounds are the norm, they’re certainly not required (and arguably, not the most effective). As you plan your shoot, think of alternate locations.


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Tuesday, March 31, 2015

The Key Elements of Animation


If you take a trip around the web, and visit the websites of companies, organizations and even government entities, you’ll find that many contain animation. Simply defined, animation is a simulation of movement created by a series of rotating photos or frames. For many years, web animation was largely synonymous with Flash (it was created using Adobe’s Flash Animation software). However, HTML5 animation is now the prevailing technology allowing animation to be experienced across all devices.

Animation can be a great way to showcase the different strengths of your law firm, highlight multiple practice areas, showcase big settlements that you’ve attained for clients or can be subtly integrated to add a more professional feel to the design.


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