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Legal Marketing & Web Design Blog

Tuesday, August 15, 2017

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you never really thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions:

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Wednesday, July 12, 2017

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts


The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts:


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Tuesday, June 6, 2017

How Do I Encourage Website Visitors to Complete Forms?


Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. Below, we’ve included some expert tips on maximizing the number of online submissions you receive each month:

Highlight the benefits – If the form is to request a free e-book written by one of the attorneys at your practice, don’t just include the title of the book with the form. Instead, draft a description that is benefit focused.


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Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means, you want to keep your legal website as up to date as possible. Did you know that websites have a shelf life of about three years before they begin to lose their effectiveness as a result of new trends and updates that are not being utilized? Not only is an updated website generally more useful to visitors, but an updated website is also good for search engine optimization. Google values updated websites because they know they are generally more helpful than stale websites that have failed to continually make improvements and changes.
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Monday, April 10, 2017

Sending Your Site “To The Stone Age”

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update.

As many internet people do, they took to Twitter to confirm that something was happening with Google, as their sites began to not be found on Google (which we deem at Zola Media “the stone age”).

On March 9th, Gary Illyes,


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Thursday, April 6, 2017

The Ins and Outs of Blogging

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice and assist with search engine optimization (SEO). If your firm has yet to incorporate blogging in its content marketing strategy,  here are some tips on the ins and outs of maintaining a successful blog.

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Wednesday, February 8, 2017

What Lawyers Should Know About Getting to the First Page on Google

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first page of Google, you may not be receiving the results you’ve been hoping for.
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Friday, December 2, 2016

4 Considerations When Renting a Shared Office Space

Securing the perfect office space for your firm can be difficult to achieve, especially when your wallet is involved. Renting office space can be a costly proposition which is why many firms are exploring shared, or co-working, office spaces as a more cost-effective solution. If your firm is considering this option, there are four factors you should keep in mind:

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Monday, October 31, 2016

Attorney Biographies: Presenting Your Best Self

Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately they want to know about how you, and any other members of your firm that they might come into contact with, are qualified to represent them.  


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Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form of distinctive practice area summaries, timely blog posts and compelling videos. In short, by establishing your firm and its attorneys as thought leaders, you can maximize the impact of your content.

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Monday, September 26, 2016

Online Visibility – What is an SEO campaign and how does it increase traction for your business?

You know it’s important for your legal website to be listed on the first page of Google. You’re looking to drive more traffic to your site but don’t quite know how to get there. Let us introduce you to SEO: your new best friend.

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