Get a Quote Get a Quote 877.284.4406

Legal Marketing & Web Design Blog

Tuesday, June 6, 2017

How Do I Encourage Website Visitors to Complete Forms?


Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them. Below, we’ve included some expert tips on maximizing the number of online submissions you receive each month:

Highlight the benefits – If the form is to request a free e-book written by one of the attorneys at your practice, don’t just include the title of the book with the form. Instead, draft a description that is benefit focused.


Read more . . .


Friday, May 5, 2017

3 Things You Should Consider To Keep Your Law Firm Website Current

Your website is a visual representation of your law firm and as such, you always want to put your best foot forward. This means, you want to keep your legal website as up to date as possible. Did you know that websites have a shelf life of about three years before they begin to lose their effectiveness as a result of new trends and updates that are not being utilized? Not only is an updated website generally more useful to visitors, but an updated website is also good for search engine optimization. Google values updated websites because they know they are generally more helpful than stale websites that have failed to continually make improvements and changes.
Read more . . .


Monday, April 10, 2017

Sending Your Site “To The Stone Age”

On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update.

As many internet people do, they took to Twitter to confirm that something was happening with Google, as their sites began to not be found on Google (which we deem at Zola Media “the stone age”).

On March 9th, Gary Illyes,


Read more . . .


Thursday, April 6, 2017

The Ins and Outs of Blogging

As you probably are aware,  blogs have become increasingly popular as a medium through which individuals can communicate their thoughts on a wide array of issues. When utilized correctly, your law blog can help you attract new clients, keep you connected to current clients, establish you as an authority in your respective areas of practice and assist with search engine optimization (SEO). If your firm has yet to incorporate blogging in its content marketing strategy,  here are some tips on the ins and outs of maintaining a successful blog.

Read more . . .


Wednesday, February 8, 2017

What Lawyers Should Know About Getting to the First Page on Google

You’re constantly looking for new ways to market your firm and gain new clients. You’ve spent a tremendous amount of time designing your website to perfectly describe your practice in a way that speaks to your prospective clients, but the phone isn’t ringing. The truth is, if your website is not listed on the first page of Google, you may not be receiving the results you’ve been hoping for.
Read more . . .


Friday, December 2, 2016

4 Considerations When Renting a Shared Office Space

Securing the perfect office space for your firm can be difficult to achieve, especially when your wallet is involved. Renting office space can be a costly proposition which is why many firms are exploring shared, or co-working, office spaces as a more cost-effective solution. If your firm is considering this option, there are four factors you should keep in mind:

Read more . . .


Monday, October 31, 2016

Attorney Biographies: Presenting Your Best Self

Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately they want to know about how you, and any other members of your firm that they might come into contact with, are qualified to represent them.  


Read more . . .


Monday, October 3, 2016

Thought Leadership Content: Setting Your Practice Apart

The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form of distinctive practice area summaries, timely blog posts and compelling videos. In short, by establishing your firm and its attorneys as thought leaders, you can maximize the impact of your content.

Read more . . .


Monday, September 26, 2016

Online Visibility – What is an SEO campaign and how does it increase traction for your business?

You know it’s important for your legal website to be listed on the first page of Google. You’re looking to drive more traffic to your site but don’t quite know how to get there. Let us introduce you to SEO: your new best friend.

Read more . . .


Monday, September 12, 2016

Zola Creative Wins Two 'Legal Standard of Excellence' Awards

We are very excited to announce our Zola team has received two Legal Standard of Excellence awards by the 2016 WebAwards. These awards were based on our website development for New York law firms, Rossillo & Licata LLP, a litigation, real estate, and business law firm, as well as the Law Office of Adam G. Singer, PLLC, a consumer and commercial litigation firm.


Read more . . .


Friday, August 12, 2016

Creating Visual Harmony on Your Website through the Golden Ratio

What’s the Golden Ratio?

The Golden Ratio is a mathematical formula studied by the Ancient Greeks and implemented throughout many disciplines, from architecture to art, for thousands of years. The ratio is approximately 1:1.61, illustrated by a rectangle split into a square and a smaller rectangle. The smaller rectangle can further divide into irregular-sized pieces. Through this method, design and art quickly appeals to the eye.


Read more . . .


← Newer12 3 Older →



© 2017 Zola Creative
10 Harbor Park Dr, Suite 100, Port Washington, NY 11050
| Phone: 877-269-0076

Attorney Websites | Legal Marketing | About | Featured Designs | Practice Management

Law Firm Website Design by
Amicus Creative