As a personal injury attorney, this likely won’t come as a surprise to you – you have a ton of competition. There are tens of thousands of personal injury attorneys in the U.S., all competing for top spots in the search engine results, the big money cases and more clients. With such great competition, you need to have a top-notch website that gets your firm found in the crowded search result pages and engages prospective clients. At Zola Creative Media, we take a holistic approach to online marketing – combining all of the critical elements for success into one comprehensive website which features a powerful design, impactful content and moving messaging to propel visitors to take action, and generates new business for your firm.
When an individual suffers an injury and is considering legal action to recover damages, they have a lot of questions: how long will the process take? How will they pay for their medical expenses while they wait? Should they take the offer from the insurance company or retain an attorney? With high quality content, your website can address these concerns while establishing credibility and showcasing your firm’s expertise. Our full content suite features professionally-written content on a wide array of legal matters, including:
- Automobile Accidents
- Brain Injuries
- Construction Accidents
- Dog Bites
- Medical Malpractice
- Motorcycle Accidents
- Nursing Home Abuse
- Product Liability
- Slip, Trip and Fall
- Spinal Cord Injuries
- Truck Accidents
- Wrongful Death
All of our content is also available in Spanish, allowing you to market to even more individuals and families throughout your community. For those firms seeking full content customization, we offer professional authoring services where we will write custom content which showcases your firm’s unique personality.
Effortlessly Increase Visibility & Supercharge Referrals with Compelling Content
For attorneys looking to develop a dynamic content strategy to strengthen their web presence and increase visibility, we're pleased to offer Insight in Motion. This comprehensive library features hundreds of articles on a diverse group of legal topics. This content can be easily posted to your firm's blog or sent out in a monthly e-newsletter, helping you supercharge referrals among clients and colleagues.
Interactive Tools for Maximum Engagement
Even the most aggressive advertising or SEO campaign is useless if you don’t have a website which converts visitors into leads for your firm. At Zola Creative, we offer a plethora of interactive tools which encourage prospective clients to contact your firm. As a member of the Zola Creative family, you’ll have full access to the following features:
Click to Call Technology
The less work site visitors have to do to contact your firm, the better. Our advanced Click-to-Call technology makes that first call even easier. A visitor simply enters their phone number on the site and a call is automatically configured between your office and the interested party. Law firms who utilize this feature report a noticeable increase in the volume of calls received from their websites.
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in the Site Manager with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
This Zola Creative feature allows firms to post white papers or informational articles for site visitors. Prior to viewing the entire report, prospects and clients must first enter in some basic contact details at which point the report becomes immediately accessible. This allows attorneys to follow up with all interested parties.
Newsletter Management System
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues and clients. A website visitor can easily subscribe to your e-newsletter by simply submitting his email address on your site. This is a great tool for prospective clients who are not yet ready to schedule an initial consultation but still want to receive more information and updates from your firm.