When people turn to the web during the attorney selection process, they are looking for more information. Information on their legal issues, your credentials and most importantly the synergy of the two - how can your expertise and experience help them during this trying time? High-quality content is the best way to address these concerns which is why we’ve spent the past few years developing a rich content library. As a member of the Zola Creative family, you will have full access to this library which includes fully editable information on:
- A Broad Overview of Family Law Matters
- Child Support
- Collaborative Law
- Divorce Mediation
- Stepparent Adoptions
This content serves as a great starting point for firms who want to develop a powerful website, without devoting hours to drafting pages of site copy. For firms who prefer completely custom content, we offer professional copywriting services.
Effortlessly Increase Visibility & Supercharge Referrals with Compelling Content
For attorneys looking to develop a dynamic content strategy to strengthen their web presence and increase visibility, we're pleased to offer Insight in Motion. This comprehensive library features hundreds of articles on a diverse group of legal topics. This content can be easily posted to your firm's blog or sent out in a monthly e-newsletter, helping you supercharge referrals among clients and colleagues.
Over the past few years, we’ve developed hundreds of attorney websites, and have analyzed thousands of pages of analytics giving us keen insight into visitor behavior. Based on this data, we’ve developed tools which encourage interaction with prospective clients who are ready to set up that initial consultation but also for a casual visitor who is not yet ready to schedule a first meeting but would still like to learn more about your services. All of these tools are built right into your site meaning you have seamless integration and unlimited potential to reach new clients throughout your community. These great engagement tools include:
Click to Call Technology
The less work site visitors have to do to contact your firm, the better. Our advanced Click-to-Call technology makes that first call even easier. A visitor simply enters their phone number on the site and a call is automatically configured between your office and the interested party. Law firms who utilize this feature report a noticeable increase in the volume of calls received from their websites.
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in the Site Manager with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
Special Reports Visitors
This Zola Creative feature allows firms to post white papers or informational articles for site visitors. Prior to viewing the entire report, prospects and clients must first enter in some basic contact details at which point the report becomes immediately accessible. This allows firms to follow up with all interested parties.
Event Management System
Do you hold community events for couples looking to start the adoption process or speak at the local domestic violence shelter about initiating the divorce process? Zola Creative’s valuable event management system allows you to post an unlimited number of seminars. Visitors have the option to register for these events through your website. Once they have submitted their registration, your firm will receive email notification informing you of this new registration and the registered guest will also receive a confirmation email. By logging into your account, you can easily print registrant lists or export them to Microsoft Excel. To ensure that your website never gets outdated, the Site Manager will automatically remove seminars from your website once they have been held (though registration lists are always accessible via the Site Manager).
Newsletter Management System
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues and clients. A website visitor can easily subscribe to your e-newsletter by simply submitting his email address on your site. This is a great tool for prospective clients who are not yet ready to schedule an initial consultation but still want to receive more information and updates from your firm.
Password Protected Pages
With the Site Manager, you can easily convert any page into a password protected page, meaning that site visitors must enter in a username and password prior to seeing the information. Firms often use these pages to house client resources or information for fellow advisors. Although these pages are not visible to all, they can be a powerful marketing tool and encourage website visitors to contact you so that they too can receive this limited access.