The cornerstone of an effective legal website must be content which addresses your visitors’ concerns, provides them with helpful information on their legal matters and specifically outlines what assistance and level of service your firm can provide. At Zola Creative, we are fanatical about creating information-rich sites that enlighten and educate because we know this is the best way to appeal to visitors and search engines alike. As part of our commitment to rich content strategies that get results, we’ve developed a comprehensive library filled with pages of legal content covering a wide range of business law topics, including:
- Business Law Overview
- Business Litigation
- Franchise Law
- Purchase/Sale of Business
- Commercial Real Estate
- Business Succession Planning
- Business Immigration
- Real Estate Litigation
- Securities Law
All of these pages can be easily edited and personalized for your unique clientele. Alternatively, we offer custom authoring solutions for those firms who would prefer completely custom content throughout the site.
Effective Top of Mind Marketing. Long-Term Success.
For attorneys looking to develop a dynamic content strategy to strengthen their web presence and increase visibility, we're pleased to offer Insight in Motion. This comprehensive library features hundreds of articles on a diverse group of legal topics. This content can be easily posted to your firm's blog or sent out in a monthly e-newsletter, helping you supercharge referrals among clients and colleagues.
Many marketing consultants have just one focus: generating traffic to your website. At Zola Creative, we know that traffic is just one component of an effective website. Equally important is engaging visitors once they arrive to your site. Our interactive tools allow you to connect with the many contacts that drop by and help you generate new business leads. The following tools are built right into the Zola Creative website system:
Click to Call Technology
The less work site visitors have to do to contact your firm, the better. Our advanced Click-to-Call technology makes that first call even easier. A visitor simply enters their phone number on the site and a call is automatically configured between your office and the interested party. Law firms who utilize this feature report a noticeable increase in the volume of calls received from their websites.
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in the Site Manager with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
Special Reports Visitors
This Zola Creative feature allows firms to post white papers or informational articles for site visitors. Prior to viewing the entire report, prospects and clients must first enter in some basic contact details at which point the report becomes immediately accessible. This allows firms to follow up with all interested parties.
Event Management System
Do you hold seminars for new business owners or HR professionals throughout your community? Zola Creative’s valuable event management system allows you to post an unlimited number of seminars. The events may be posted by category allowing clients to easily find seminars that interest them. Visitors have the option to register for these events through your website. Once they have submitted their registration, your firm will receive email notification informing you of this new registration and the registered guest will also receive a confirmation email. By logging into your account, you can easily print registrant lists or export them to Microsoft Excel. To ensure that your website never gets outdated, the Site Manager will automatically remove seminars from your website once they have been held (though registration lists are always accessible via the Site Manager).
Newsletter Management System
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues, clients and those who have subscribed on your website. Simply draft your newsletter, upload any attachment or photos and with just a click of your mouse, the email message will be sent to all of the subscribed recipients. This feature sends individual emails to each recipient and generates a status report for each mailing. Our graphic design team will even create a custom newsletter header which matches your website to ensure consistency among all of your online marketing efforts.
Password Protected Pages
With Site Manager, you can easily convert any page into a password protected page, where site visitors must enter in a username and password prior to seeing the information. Firms often use these pages to house client resources or information for fellow advisors. Although these pages are not visible to all, they can be a powerful marketing tool and encourage website visitors to contact you so that they too can receive this limited access.