When a prospective client needs an estate planning attorney to draft a will, he is quick to ask friends or relatives for a referral. Bankruptcy, on the other hand, is a very different story. Few people like to admit that they are in financial despair, and are indeed considering bankruptcy. When it comes to marketing your bankruptcy practice, it’s imperative that you build a powerful web presence which will help your firm get found by these individuals who are looking for answers, without asking for help. Our state of the art attorney website system offers all of the content, marketing tools and white glove support you need to increase visibility and grow your practice.
As you’ve considered different marketing options, you’ve likely encountered the old adage that “content is king.” High-quality content serves two purposes: 1) It helps you gain more traction with the search engines and 2) It allows you to become a valuable resource for prospective clients and showcases how you can help them seek financial relief and end creditor harassment. At Zola Creative, we’re not like other designers who just focus on creating an attractive website – we focus on helping you achieve your marketing goals which means developing a content-rich website that educates and engages. To help firms reach their business development objectives, we’ve created the ultimate library stockpiled with content on various legal matters, including:
- Personal Bankruptcy
- Chapter 7 Bankruptcy
- Chapter 13 Bankruptcy
We also offer custom authoring solutions for firms who are interested in a custom content solution.
Effortlessly Increase Visibility & Supercharge Referrals with Smart Content
For attorneys looking to develop a dynamic content strategy to strengthen their web presence and increase visibility, we're pleased to offer Insight in Motion. This comprehensive library features hundreds of articles on a diverse group of legal topics. This content can be easily posted to your firm's blog or sent out in a monthly e-newsletter, helping you supercharge referrals among clients and colleagues.
Integrated Tools to Increase Engagement
If you’re like most bankruptcy attorneys, you want a website that connects you with new clients each month. While a well-optimized website might get visitors to your site, you also need interactive tools and user-friendly forms which capture information and generate leads for your firm. At Zola Creative, we’ve built a system full of marketing tools that help you accomplish this goal regardless of where your visitor is in the attorney selection process. These great tools include:
Click to Call Technology
The less work site visitors have to do to contact your firm, the better. Our advanced Click-to-Call technology makes that first call even easier. A visitor simply enters their phone number on the site and a call is automatically configured between your office and the interested party. Law firms who utilize this feature report a noticeable increase in the volume of calls received from their websites.
Online Consultation Request
Many visitors come to your website on weekends or during the evening hours when your office is closed. Do you have a way for them to schedule an initial consultation with your firm and ensure that you don’t miss out on any new business opportunities? Our online consultation request allows your firm to collect these leads around the clock. All submissions are emailed to the firm, and also stored in the Site Manager with advanced visitor tracking information, allowing you to follow-up with the visitor right away.
This Zola Creative feature allows firms to post white papers or informational articles for site visitors. Prior to viewing the entire report, prospects and clients must first enter in some basic contact details at which point the report becomes immediately accessible. This allows attorneys to follow up with all interested parties.
This great interactive feature allows visitors to determine how long it will take them to become debt free and how much they will wind up paying in interest by making the minimum monthly payments. This tool often highlights the need for a qualified bankruptcy attorney.
Newsletter Management System
The Zola Creative Newsletter Management System makes it a breeze to send professional newsletters and email notices to colleagues and clients. A website visitor can easily subscribe to your e-newsletter by simply submitting his email address on your site. This is a great tool for prospective clients who are not yet ready to schedule an initial consultation but still want to receive more information and updates from your firm.
Password Protected Pages
With Site Manager, you can easily convert any page into a password protected page, where site visitors must enter in a username and password prior to seeing the information. Firms often use these pages to house client resources or information for fellow advisors. Although these pages are not visible to all, they can be a powerful marketing tool and encourage website visitors to contact you so that they too can receive this limited access.