This year, U.S. adults will watch an average of 1 hour and 16 minutes of video each day on their digital devices. By 2016, it's estimated that over 1.5 billion people will have watched at least one online video. YouTube, the largest video-sharing website, has over 4 billion video views on the site every single day.
With these incredible statistics, it’s hard to deny the growing influence of videos in marketing and it’s no surprise that more attorneys are incorporating video in their digital campaigns. Video marketing offers firms the following benefits:
Over the past few years, the search engines seem to increasingly favor videos, giving them preferential placement at the top of the SERPs. Experts also agree that sites with high quality videos tend to rank better in the organic search results than sites without any videos.
One of the greatest struggles that attorneys face when it comes to online marketing is that they are in fact selling themselves, and their expertise, which can often be difficult to translate into easily digestible content. Video allows you to connect with visitors in a different way and helps to establish a level of comfort with a visitor before they’ve even picked up the phone to schedule the initial consult. Attorney websites with professional videos tend to have better conversion rates.
Compelling Long-Term ROI
While you have to continuously pay for a top spot in Google’s sponsored ads through a PPC campaign or top placement in a legal directory, there are a number of free video hosting platforms where your videos will remain (at no cost to your practice) and continue to be found in the SERPs. Over time, videos are a cost-effective way to build a robust web presence that will serve your firm for years to come.
At Zola Creative Media, we work with attorneys to create, produce and distribute high quality videos that will strengthen their online marketing campaigns and help them generate more business from the web. Our video packages include:
- Firm introduction
- Practice area videos
- Attorney profiles
- Video testimonials
- Frequently asked questions
The Complete Package
Unlike other videographers or production studios, we don’t just shoot and edit a number of videos for your firm and leave you to figure out what to do with them. We take a holistic approach to online marketing, working with you to develop the right concept and strategy for your video marketing campaign. Once the videos are complete, we will help you use these assets to improve your firm’s web presence. With our team of experts behind your firm, you’ll receive the following:
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- A one-on-one concept development session
- Media coaching before the shoot
- Professional on-site video shoot
- High quality videos which you own
- A custom YouTube channel created by our design team and stocked with your new videos
- Transcription of each video
- A “vlog” post to accompany each video