Writing a feature for a popular publication or being quoted in a high-profile publication is a dream for many professionals. This type of placement not only gives you increased credibility (after all, contributors to Forbes or The Huffington Post don’t just quote anyone), but it can also help your site’s overall search engine optimization strategy.
In evaluating your site’s link profile, search engines look at the reputation and relevance of the sites linking to your firm. An editorial link from a well-respected publication is a good indication that you provide high-quality information to visitors. As part of our search engine optimization package, we work with attorneys to identify newsworthy topics and formulate an expert strategy for maximum publication.
Placement in Top Publications
A captivating press release isn’t enough to get you noticed by reporters at the nation’s top publication. When you work with the Zola Creative team, you’ll also have access to industry connections and tried and true strategies to get your firm on their radar. Placement may include a link to your website (as a reference to readers), a quote from you on a pressing topic or a complete feature on your experience, your unique practice or a notable case that you’re working on. Some of the publications that we’ve secured placement in for clients include Forbes, The Huffington Post and Entrepreneur Magazine.
Contact us today to learn more and take the first step in increasing your firm’s visibility on the web.