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Legal Marketing & Web Design Blog

Monday, September 26, 2016

Online Visibility – What is an SEO campaign and how does it increase traction for your business?

You know it’s important for your legal website to be listed on the first page of Google. You’re looking to drive more traffic to your site but don’t quite know how to get there. Let us introduce you to SEO: your new best friend.

SEO, or Search Engine Optimization, is a collection of strategies, techniques and tactics used to help your website rank higher and become more visible on search engines in their natural (not paid) results. In simpler terms, it is a way of getting your legal website on the first page (or as close to it as possible) of Google, Bing, AOL, etc.

Ninety-six percent of people seeking legal advice use a search engine. The closer to the top that your website ranks, the more visible it will be to visitors searching for your specific services. The greater the visibility, the better the chance users will visit your site and potentially contact your firm. SEO is also an important aid in developing brand awareness. The process will also help to collect information about how your website is being searched, found and used by prospects, clients and/or colleagues.

In order to create a successful SEO campaign, an SEO consultant or agency should be hired to effectively identify related keywords (words that a visitor types into a search engine to identify information) for your website. Once these keywords are identified, an SEO professional will optimize your website with these and closely related terms, and begin creating and executing a content generation strategy. This process can be time-consuming and it is very possible that your site will not rank highly in Google right away. It can take several months to see strong results.

SEO professionals use several tools to identify which keywords to target. This research generally includes looking at search terms most often used in your area when people are searching for similar services. In order to see how your campaign is performing, Google Analytics and Search Console can provide information on how visitors are finding your website. You can measure the success of your campaign by looking at these three primary metrics:

  • rankings for targeted search terms
  • traffic to the website
  • leads generated by the site

At Zola Creative, we offer our website clients SEO plans custom tailored to increase their site’s online visibility and lead generation performance with targeted strategies including blog content publication. And unlike most SEO service providers, Zola Creative has extensive knowledge of the legal industry and knows what prospective clients are searching for.

Are you passionate about writing and keeping up to date with legal trends and precedents? We are looking for part-time blog writers who can assist our team by producing high quality legal content for our clients. If you’re interested or know someone who is contact us at writers@zolamedia.com


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